Documentation Joanna Xu

SWATCH Rebrand

To rebrand a defunct brand, giving it a new life. Allowing to create a new marketing strategy and visual system while retaining the brand’s original essence.

This is SWATCH, we are here to encourage and engage each individual by defining themselves through expressing creating an identity. By offering personal messages and defining personal expressions in a outward way.  

*This is a student project it is a non-commercial project for educational proses and is not intended to represent the SWATCH brand in any way.

Screen Shot 2019-02-25 at 8.47.24 PM.png
Screen Shot 2019-02-25 at 8.47.01 PM.png
Building logo.jpg
Rubber Stamp Mock Up.jpg